Adecco takes silver in the Latin American El Ojo de Iberoamérica awards for PR

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The winners of the El Ojo de Iberoamérica awards have been announced - one of the most important international festivals in the advertising and communications industry.

Adecco, a leading consultant in the Human Resources sector, has won Silver in the PR category thanks to its recent campaign "Your Purpose", thus becoming the first company in the sector to achieve this type of international recognition.

Addeco, Silver in the PR category

Adecco has been recognized, with the silver distinction, in the category of "Communication actions and corporate reputation". This category rewards "campaigns created to build the image, raise the profile or form an opinion of a brand, of an organization or institution."

Addeco launched in May the "Your Purpose" campaign spot with the intention of revolutionizing and transforming the traditional Human Resources sector.

With this marketing and communication campaign, the Adecco Group wanted to reinforce what it had been doing for years: to guide and help Spaniards to find employment, one of the main goals that people have in life.

For Jesús Cubero, Chief Marketing & Communications Officer of Adecco:

"In Adecco we have a double purpose to make others reach theirs: internally with our workers we try to care for and provide a work environment with which they feel fulfilled and valued, and externally with society, helping people find a job that fills them, being aware that work is one of the main engines that connects people with their vital purposes.

People achieve their purpose when they feel fulfilled in a triple axis: 1) personal 2) social and 3) professional. But also, in the Adecco Group we have the purpose of contributing to society other values ​​that transcend beyond employment - it can be training (each year we train more than 60,000 people), the commitment to the most disadvantaged groups (through our Foundation, in 2018 we have targeted 22,503 people who were at risk of exclusion social), and through our Wine Youth program, with which, thanks to the practice and promotion of sport among our people, we have been raising funds for young people in situations of risk of socio-labor marginalization for a decade."

Tu Proposito, launched with the creative company PS21 and film director Daniel Sánchez Arévalo, is just the starting point for Adecco's repositioning in the world of Human Resources.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.