NAR®’s Digital Property Data Platform gets a Makeover

March 14, 2021

NAR®’s digital property data and reporting website, RPR® (Realtors Property Resource®) has debuted its new and improved real estate platform. The redesigned website is cleaner and simpler, offering users a more intuitive experience. 

With this redesign comes new and improved features including:

  1. Optimized map search capabilities
  2. Residential and Commercial property searches are now centralized in one place
  3. User-centric homepage equipped with convenient shortcuts and quick access to property hot sheets
  4. List view, Map view, and Photo view

Jeff Young, RPR®'s Chief Operating Officer, said:

"This refreshed version of RPR® is simplified and reorganized with a dedicated focus on new and productive ways to use the platform. Our new look, feel and functionality is a direct response to REALTOR® requests."

Emily Line, Vice President of Member Experience, said:

"We've been conducting one-on-one testing groups and various other types of user experience research. REALTORS® have asked for an easier and more streamlined way to find their items, past searches, and saved properties. We've listened and learned, and with this new update, I'm confident that we've delivered on that and much more."

March 14, 2021
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Affordability Calculators 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 1
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 2
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 3
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More

Editor's Pick