Emerging Markets Property Group (EMPG) is investing $7 million to strengthen the staff within its Moroccan real estate advertising arm Mubawab, local media reported.
The real estate advertising portal, which boasts a customer portfolio of nearly 1,000 partners as well as 150,000 active ads, also plans to finance the opening of new offices in strategic cities in Morocco in the course of 2020.
The EMPG owns and operates bespoke property verticals in emerging markets, primarily in the Middle East and South Asia. The group's flagship ventures are Bayut.com in the UAE, Zameen.com in Pakistan and Bproperty.com in Bangladesh.
They disrupt traditional processes in emerging markets by introducing solutions that make property searching faster, easier, and simpler. Its competitive advantage comes from the tremendous value it adds to the businesses that work with its portals, and the significant ease it provides to end users. EMPG's property verticals in emerging markets completely redefine the way the property business is done there, and the company especially tuned into the unique requirements of these markets because it is borne of one.
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