Santalucía invests an ambitious €200M into a future of digitalized HR

Santalucía, insurance company specializing in family protection, has launched an ambitious digital transformation plan in which it will invest more than 200 million euros.

The insurer has defined its new Digital Transformation Master Plan with the aim of providing the group with digital and human capabilities that allow them to face the business challenges and the necessary internal transformation.

This master plan, which will be implemented in waves through ten transformational programs over the next four years, includes a specific plan for its Human Resources sector.

The company is aware that its human capital is the key asset for this development, placing people as one of the great pillars of digitalization, so it has also designed an ambitious People Director Plan which will address the transformation from an HR-centric point of view.

The objective is to provide employees with the necessary tools to successfully integrate the entire process and allow the company to rely on the talent and human skills necessary to lead it to head the transformation of the sector.

Andrés Romero, General Director of Santalucía, commented: 

“Technological transformation is being a lever of progress for our business. Customers have changed and demand customized and more complete solutions; Your expectations in terms of experience are higher than ever. Based on our digital capabilities we want to offer truly differential solutions and experiences.”

For his part, Rubén Muñoz, General Director of Technology and Operations at Santalucía, explained: 

“The execution in waves of these programs will facilitate their adaptation to future factors of change and will take advantage of the experience obtained in previous waves. All this will be possible thanks to the Office of Transformation, which will guarantee the governing and achievement of the plan's objectives.”