Latin America faces certain inefficiencies and challenges when it comes to selling a property. In Brazil, the legal process can be excessively bureaucratic, which can make it slow and complicated.
The growth of proptech is undoubtedly one of the most positive transformations of the real estate market. The user is ever more sophisticated and in constant search of information, the more they know, the more time they have to make an informed decision.
A bad photo can either help or completely deteriorate any potential a property may have on the market. Also, not having to scroll through endless lists of properties on a laptop, using virtual reality or visiting a property in person is definitely more enticing and an overall better experience for the user.
Although it takes 480 days to sell a property in Brazil, these three proptech unicorns have managed to reach a value of more than US $1 billion.
A growth that has taken place since 2017 and that incipient companies such as Loft or QuintoAndar demonstrate the rapid growth of the digitalization of the Brazilian real estate sector.
Booming like this with a promising 2020, offering confidence, greater data, and security are:
Loft
- US $ 1 billion last disclosed valuation (2020).
- US $ 175 million last disclosed round in 2020.
QuintoAndar
- US $ 1 billion + last disclosed valuation (2019).
- US $ 250 million last disclosed round in 2019.
VivaReal / GrupoZAP
- Valuation undisclosed.
- US $ 41 million last disclosed round in 2014. Merged with Grupo ZAP in 2017.