Product and service integrations continue to be a fairly reliable barometer for how the real estate industry is evolving via technology, advertising, and more.
We spotted four interesting product launches this week...
Propiedades.com has introduced Cadastre, a new tool that simplifies and concentrates cadastral information about residential properties.
"Cadastre" is an official record of the owners of land and of the amount and value of the land they own, used for calculating the amount of tax owed.
Propiedades says the new tool knows the cadastral information of any property or area of Mexico City, with the company combining the cadastral data of more than four million residential properties in the city.
Datapoints include places of interest close to homes, like public transport options and hospitals, and valuation data including average prices by neighbourhood and value per square meter.
The platform uses public and private databases to provide the most accurate data on property valuations, with Propiedades.com saying that other similar tools, which rely on public data only, present property valuations with a differentiation of up to 30% by property.
Dubai-based Property Finder has launched a dashboard that shows agents how their listings are performing on its portal.
The new dashboard is a part of the PF Expert tool and allows agents to check how their pre-purchased credits are distributed among their premium listings, and how many remain.
But the performance aspect is the key—agents can use the dashboard to learn about metrics like listings performance, and quality, and ultimately understand the effectiveness of their listings strategy on a micro (in specific communities) and macro level. The dashboard also includes a view of listing performance over time and compares their results against competitors.
Leading French portal SeLoger has introduced a new offer for real estate agents working with luxury homes, specifically on Belles Demeures and Lux Residence.
Display Luxury is a new solution developed to meet the needs of realtors dealing with luxury real estate, who typically struggle to gain visibility on both a local and national level.
Display Luxury will provide both, with digital campaigns on Belles Demeures and Lux Residence, sites with a combined three million web visits per month, and which occupy circa 40% of France's luxury real estate market share.
The displays will show up in key locations on both sites, including on the first page of search results. Furthermore, Amplify retargeting technology will offer further visibility on over 460 national and international 'premium' sites, including brands like Vogue, Challenge and BFM Business).
Franck Le Tendre, Vice President of Operations at Aviv France (owner of SeLoger), said:
"Display Luxury responds to two essential challenges for prestigious real estate professionals today: promoting their expert image among seeking buyers but also capturing new mandates because remember that 86% of buyers are also sellers." [Translated from French]
The Russian real estate vertical DomClick has launched an end-to-end rental service.
Dubbed 'DomClick Arenda' the service takes on the responsibility of listing properties for rent on both national and regional platforms, facilitating connections between landlords and screened tenants. It includes scheduling viewings for potential tenants, assessing tenant risk, drafting contracts, conducting property inventories with the assistance of professional lawyers, and providing landlords with a personal account.
It is being marketed to private landlords who can schedule a consultation with a DomClick manager to agree on the rental value. Once the rental rate is determined, owners pay a fee of RUB 1,500 ($17 U.S.) for the tenant-finding service. According, to SberBank's Director of the DomClick business, Alexey Leipi, the product will soon be rolled out for agents.
"We'll soon be adapting it for rental agents too. Our goal is to offer all rental market participants services with a friendly interface and up-to-date functionality."
The portal has also launched an online rental payment feature for tenants. The service facilitates convenient online payments but also offers financial protection to landlords. If a tenant fails to pay rent on the scheduled date, DomClick guarantees to cover the payment on behalf of the tenant, ensuring that landlords receive their money punctually.
Landlords get building and contents insurance, providing coverage up to 2 million Rubles ($22,000 U.S.). The activated service includes monthly reminders for tenants to make their payments, and landlords can monitor the payment status.
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