Short-Term Rentals Startup Frontdesk Fires Entire Workforce in "Two-Minute Call"

January 4, 2024

US-based short-term rentals startup Frontdesk is on the brink of shutting down after firing its entire 200-person workforce on Tuesday after failing to raise capital to counteract the high costs of its business model—leasing rental apartments at market rate, furnishing them, and subleasing them out as short-term rentals.

During the call, CEO Jesse DePinto explained to full-time, part-time and contractor employees that the company would file for a state receivership—a faster and cheaper alternative to bankruptcy.

The Milwaukee-based startup's website remains live for now, but the likelihood is that the company will shut down very shortly.

Frontdesk has raised more than $26M in funding from the likes of Veritas Investments, JetBlue Ventures and Sand Hill Angels since its foundation in 2017, with circa 1,000 rentable units available across the United States.

January 4, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Investment Roundup 9May
Investment and Funding Roundup: EmlakJet, Listing Loop

This week, we have two interesting investment stories for you. We'll start with Europe and a rare breed—an iBuyer who...

Read More
Product Update 2025May09 1
Product and Services Roundup: Divar, Beike, Hemnet, Cian, Etuovi, OLX Ukraine, Rightmove, Zoopla, MyHome.ie, Homely

We have another long Product and Services Roundup this week. We'll start with a discontinued offering from one of Iran's...

Read More
Mubawab Signage 1 2
North African Portal Mubawab Gets New Shareholder as Dubizzle Group Divests

Mubawab, the leading property vertical in both Morocco and Tunisia according to Similarweb, has a new majority shareholder and parent...

Read More
Untitled Design 17 3
REA Group Delivers Strong Q3 Ahead of Anticipated Increase in Domestic Competition

The Australian real estate portal operator REA Group grew revenue by 12% year-on-year for the third quarter of its financial...

Read More

Editor's Pick