Real estate brokerage specialist to head marketing at WeWork Labs

Flexible work space aggregator now has 32 locations with more on the way.

WeWork, a service that offers entrepreneurs and creative thinkers innovative work spaces to incubate their ideas and projects, is in the process of rebranding, changing its name to The We Company. Recently, We Co. has brought on a former residential brokerage specialist to oversee marketing for WeWork Labs.

Sources said the co-working giant hired Nicole Oge — who spearheaded flashy marketing campaigns at both Douglas Elliman and Town Residential — to lead marketing for its accelerator program.

WeWorkLabs, which re-launched last year, provides early-stage companies with desk space, mentorship and other resources.

The division currently has 32 locations around the world, but sources said there are “aggressive expansion plans” to more than triple that number in the near future.

Oge could not be reached for comment, but her LinkedIn profile reflected her new position as of Wednesday night.

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