Koru, a predictive hiring company, sells business and exits industry

Koru, a startup company based out of Seattle, was self proclaimed as a "bootcamp" platform to help businesses find the best entry level employees changed in 2016 to beginning selling their predictive hiring program.

Now, in an unusual startup exit, Koru is selling both businesses to two separate acquirers.

Capp & Co., a London-based company that assesses talent, bought Koru’s predictive hiring technology. Entangled Group, a Bay Area-based incubator of education technology startups, acquired Koru’s original bootcamp platform.

In an interview with GeekWire, Koru CEO and co-founder Kristen Hamilton shed light on the company’s unorthodox acquisition.

She called Koru a pioneer in the predictive hiring industry. The company had big Fortune 500 customers such as Citi, Barclays, and Zillow, helping them identify talent using machine learning and data related to a company’s performance drivers. It incorporated individual assessments based on the Koru7 Impact Skills, which are seven “soft skills” — grit, rigor, impact, teamwork, curiosity, ownership, and polish — that lead to strong performance based on Koru’s research.

The idea was to provide a holistic assessment of a job candidate based on qualities beyond traditional metrics, and also help customers reduce bias when hiring.

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